CREATORS OF CLEAN BEAUTY
We started the clean beauty revolution when we launched our best-selling mineral foundation in 1995, and since then we’ve continued to create clean makeup and skincare products that never compromise on performance.
Clean Without Comprimising Performance
Long before clean beauty became part of the collective consciousness, we were making clean, natural mineral makeup and skincare. Purity in formulation and uncompromising performance have been our guiding principles since we launched. Every bareMinerals product is 100% free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads, and we are ALWAYS cruelty-free. Skin-improving formulas with proven performance — that’s CLEAN WITHOUT COMPROMISE.
The Original Mineral Makeup Brand
5 mineral ingredients. Millions of fans. 1 game-changing foundation. Launched in 1995, bareMinerals ORIGINAL Loose Mineral Foundation revolutionized the beauty industry with its clean, good-for-skin formula. Today, one jar is sold every 18 seconds* and this iconic product has been named the #1 Prestige Loose Powder Foundation in the U.S. and U.K. time and time again. Clinically shown to not clog pores or cause breakouts, it’s truly MAKEUP SO PURE AND CLEAN YOU CAN SLEEP IN IT.